Instagram recently launched a new exciting feature, Instagram Reels. It is similar to stories but has various features like speed control, video editing, and combining multiple videos. However, it is a 30 seconds short video that is added to the Instagram explore feed. This means that non-followers also can view your videos when your Instagram account is public.
Instagram reels are a perfect way to share your ideas and talents and even promote your business with a huge audience. Let us take a deeper glance at how to grow your Instagram audience and boost engagement on your reels.
#1. Make Unique and Attractive Content
People always look out for compelling content on any social media platform. Also, people do not forget what they see. Hence, creating engaging videos is vital to getting more followers on Instagram.
As we discussed above, reels are 30-second short videos, so it is essential to make the content catchy from the beginning and boost your audience to watch it till the end. Also, it is essential to make the audience watch your reels repeatedly. With this, your reels will pop up in the featured tag.
#2. Post Reels Consistently
Posting Instagram reels regularly plays a vital role in increasing Instagram followers. Sharing two reels every day will increase your followers’ base and helps you to improve your reels’ engagement. If you are not getting enough engagement you want, do not panic, I’m here to show you how to get likes on Instagram reels and maximize engagement in a matter of minutes.
- Do trending challenges on Instagram
- Share behind the scenes
- Repurpose trending videos
- Share high-quality, compelling videos
- Make a catchy introductory part
- Add popular songs and sound to your video
Posting interesting reels will tempt your audience to know what you will post next. It is the perfect way to boost your followers and increase your engagement rate on Instagram.
#3. Adding Hashtags
Since many people use keywords to search, adding hashtags to your reels is the perfect way to increase the number of viewers on your Instagram profile. When you add a hashtag in your reels, it will pop up in the reels section and help you to gain more followers on Instagram.
Adding related hashtags and having an impressive cover photo will play a vital role in increasing reels’ likes and views. Setting an eye catchy cover photo will boost your viewers to watch it till the end.
#4. Share Reels To Your Instagram Story
Posting Instagram reels to your stories will not increase your follower count, but it publicizes your reach. “Share reels to share,” create compelling content, and make the audience share your post with people who are not following you.
The more your content is shared on Instagram, the more new people will likely follow your account. Grasp the user’s attention by creating unique, engaging content using the Instagram reels feature.
#5. Show Your Brand Identity
It is essential to show your audience who you are and about your business. Instagram reels are the best way to tell a story about your business in a short and shareable format.
The glow-up reel is a trending strategy right now. With this, you can show your business growth, where you come from, and where you are today in a short time-lapse. It will help you to build a strong connection between you and your audience.
#6. Engage With Your Audience
One of the most effective ways to increase your follower count is by engaging with your current followers. Replying to and liking the comments is the most valuable tool to improve reel engagement.
Interacting with your audience will attract a new audience to follow your Instagram account. Replying to the comments regularly will build trust with your audience about you or your business.
Conclusion
Many businesses and entrepreneurs post reel videos on Instagram to boost their brand visibility and increase sales. Use the above six proven Instagram reels strategy to attract a new audience to your Instagram profile and to explore your account reach.