The optimum time to publish on Facebook is discussed in numerous publications on the internet.
It’s interesting how these guides clash with one another. Therefore, my analysis is also in conflict with these articles.
The optimum time to publish on Facebook depends on your business and your audience; brace yourself; you may not want to hear this.
Yes! It is real! There isn’t a specific time when you can count on Facebook traffic. Although it may not be the simplest concept to grasp, it is true.
A concrete example might make sense to you.
Imagine playing games online during the day. Alternatively, picture working people using the internet at odd hours! That simply is not how things work! So, the Facebook engagement hours are decided by your target market and your company. Eventually, this will inform you of the ideal Facebook posting time.
You can learn, nevertheless, when you think is the perfect time to post something on Facebook.
A study by Marketing Charts found that Facebook receives half of its reach in just 30 minutes. As a result, you should try to figure out when your admirers are on Facebook and schedule your updates accordingly.
Identify Who Your Audience Is in Step 1
For your page, visit Facebook Insights. It contains all the demographic information you need to decide whether or not your posts will be visible to a particular Audience Segment.
Now that you’ve dug a little deeper, you can check the age range and gender breakdown by accessing the “People” page in Facebook Insights.
If you have many locations, a sizable client base, or you want to increase your global reach, you need consider where your audience is located because they may be in different time zones.
Finding out how many people can be in the same time zone at once will be made easier with this knowledge. Naturally, if you only post once on Facebook, you might not reach everyone within the engagement hours. To encourage the most engagement, you should post, nonetheless, at the most advantageous moment.
Step 2: Imagine what their day might be like.
Now that you are aware of your audience’s demographics, consider what they would be doing at this same moment in time. Are your usual prospects mothers? Man of business? Or a job seeker who most likely works a 9 to 5 job? The optimum time to post on your Facebook page can be decided by taking into account all of these variables.
To find out when the majority of your audience is online, click on the “Posts” tab.
One benefit of doing this is that you will be able to determine the kind of content that will appeal to your audience. With this approach, you will not only have the opportunity to maximise timing but also relevance and desires.
Step 3: Use What You Know
After finishing your quick study, it’s time to get creative. Use the knowledge you already have about your audience to create a content marketing strategy.
Choosing where to post your content such that it has the greatest impact is the difficult part. When other businesses post less regularly and your audience is online, that is.
You’ll get there eventually, and consistent posting will allow you to monitor the level of activity on your postings.
By experimenting and scheduling your content for various times (time zones), as well as gradually examining how much engagement each article garnered, you may determine if you’re on the right route.
Share Recently Added Content
Sharing incredibly current material with your audience can occasionally be the most important thing you can do to reach them.
By providing images of your team, for instance, you may give your audience a peek into your company.
Alternately, film a 5-minute Facebook Live interview with your co-founders to talk about the journey you took. Or inquire about the favourite holiday customs of your staff. Because Facebook gives this relevant information a higher priority in the newsfeed, live video works well.
What Time Should I Post on Facebook, in Summary?
No matter when you post on Facebook, the social media platform occasionally changes its algorithm. The algorithm decides when people view your material.
This does not imply that Facebook is not worthwhile. Find ways to interact with your followers on other social media networks. Using a social media scheduling tool is the ideal approach to communicate live and in real time with your consumers across all platforms. It will not only help you understand how well your postings are being received, but it will also save you time and effort.
Keep in mind that all you can do is make the best possible plans. Don’t forget to employ these techniques and moderation is key. Also, always be prepared to post. You ought to have a monthly calendar handy so you can maintain your content prepared and accessible. This will ensure that you always have something in your suitcase for posting!