You’ve probably noticed an enormous uptick in engagement from major brands like Nike and Chanel and from major influencers like Cristiano Ronaldo and Khaby Lame. You can chalk it up to high-quality content or just posting at the right times, but these Instagram users know the drill when it comes to generating interest with their posts.

Here at the blog, we have written extensively on the topic of producing high-quality content. So, let’s figure out when is best to post today!
When is the optimal time to upload videos to Instagram Reels?

Of course, there is a plethora of resources online that can help you determine when is the best time to post on social media sites like Facebook, TikTok, Twitter, and others. However, when it comes to the optimal time to share Instagram Reels, everyone has their own ideas, theories, and data, and in truth there is no one correct solution.

However, the reasoning is clear and unmistakable: when your Instagram followers are most active is when you should share your Reels with them. Since every company or brand is located in a different part of the world, it can be difficult to determine when is the best time to post Reels on Instagram; therefore, it makes sense to take into account different time zones around the world.

Obviously, it’s difficult for every marketer to manually post Instagram Reels, so ditch the manual updates and replace them with automation tools for Instagram management.

As a courtesy, we have compiled the most recent posting times from our investigations into a single table for your convenience. If you can master it, you’ll soon be someone everyone wants to crush on Instagram.

Instagram Highlight Reels: A Rundown

Instagram Reels, if you can believe it, are the key to the platform’s meteoric rise in popularity. There is no doubt that video content is still king, as evidenced by the fact that over 1.440 billion Instagram users are harnessing the potential of Reels. It’s no surprise that everyone from your favourite celebrities to your next-door neighbour is using it, given its ability to create quick, engaging videos.

Instagram Reels are vertical videos that can be up to 60 seconds in length. Record up to 30 seconds of video at a time and add text, amazing augmented reality filters, and the latest trending audios. You can also share videos from your phone’s gallery and use them as a creative outlet.

Instagram Reels are an excellent tool for realising your own imaginative visions. Seize the best moments and edit them together into seamless transition videos. Video slideshows can be thought of as short films because they feature moving pictures and sound. Instagram Reels can be used for posting anything from short instructional videos to comedic vignettes of your daily life.

You can add filters and other artistic touches to your reels before posting them to Instagram Stories or the Explore page. It’s a new way for companies to connect with users on the site.

Global When you should post Instagram videos

It’s important to post your Instagram Reels at optimal times if you want to maximise their effectiveness. Here’s a quick rundown of a few things to think about before diving in so you can post at the best times.

The Instagram algorithm will take into account the time of day you publish your Reel, just as it does with regular posts. If you post when most of your followers are logged in, you will get more views and comments.
Posting your Reel when there is less activity from competing brands and influencers will help you stand out.
The People Reading This: You should think about when your followers are most active on Instagram and post content then. Think about the times of day when your intended audience is most likely to be checking their feed.
Yet, in the realm of social media, timing is everything, and this is doubly true for Reels. Your Reels might never get seen by your intended audience if you post them at an inconvenient time. The best times of the week are broken down below.

Posting Instagram Highlights at the World’s Worst Time

However, just because you have access to Instagram Reels at any time does not mean that you should. Certainly there are undesirable moments. Midnight is not the best time to post Reels on Instagram, so you should try to avoid doing so. Your Reel will have a smaller audience during these hours because fewer people will be using Instagram.

Some times of the day are especially challenging for Reels. Check out the worst time of day to upload Instagram Reels. If you want to avoid having a Reel posted during these times.