When it comes to promoting your business on social media, Instagram is a top choice. The platform is packed with options for use and presentation. Creatively establishing a presence that sticks out in the minds of your intended audience is limitless. After all, you want your audience to notice the work you put into developing your Instagram presence as a brand.
If you want to be taken seriously as a brand on Instagram, your profile needs to reflect that. Your Instagram bio should be given a lot of thought. When someone visits your Instagram profile, the first thing they’ll see is your bio. Because of this, you need to make the most of the opportunity to showcase your business.
There are a few things to keep in mind while crafting an Instagram bio for your business. First things first: there’s a hard character cap on your Instagram bio. You have the option of including up to 150 characters in your Instagram bio. You should also provide a profile picture that reflects your brand’s image. Your brand’s logo or another memorable image could serve this purpose.
Guidelines for Creating a Killer Instagram Bio
Insert Your Company’s Name
Make sure ‘Name’ is filled out with the name of your company. Don’t mistake this for your actual name or “sername.” Instagram users typically type the whole name rather than the profile’s username when conducting a search.
Use a name that will stick in people’s minds for your profile. Whatever your business’s ultimate objective may be, getting your brand seen on Instagram is a crucial first step.
Instagram profiles for businesses require selecting a suitable category in which to compete. Whether you run a cafe or a magazine, a style blog or a design studio, you owe it to your audience to get the word out. The clearer your Instagram content is, the better it will be for your intended audience.
Disseminate the fundamentals
The answer to this question is obvious. A minimum of brand information is required. Including some basic information about your brand in your Instagram bio is a must. Answering these questions about your company can help you craft a description:
- Explain the benefits of your brand.
- Can you describe your unique selling proposition?
- Tell me about your area of expertise.
Your work here will be cut in half if you can answer these questions. You’ll attract more of your ideal customers by providing a simpler experience. Your brand’s description on Instagram should be self-explanatory for anyone who happens upon your page.
Let the tone of your brand determine how you speak
Instagram users should follow one of the most important pieces of advice: write a bio that sounds like your brand. It’s your brand’s “voice,” or “tone,” put simply.
In what ways does your brand reflect certain ideals? How do you feel when you read your own words?
Consider NatGeoTravel’s bio on Instagram as an illustration. Maintaining consistency with the rest of NatGeo’s content, it has an exploratory tone.
Remember Your Intended Readership
Keep your intended audience in mind at all times; this is yet another essential Instagram bio tip. Is the bulk of your readers made up of adults or younger people? Which category best describes your business model?
To develop an engaging Instagram bio, you should consider the following questions and their answers. Your Instagram bio should be as personable as possible in order to encourage followers to interact with your brand.
A social media reporting tool might help you learn more about your demographic. For instance, you may learn a lot about your target demographic with the help of Unbox Social. Use the provided data and analysis to fine-tune the language and tone of your Instagram bio.
Including a prompt for action
Direct your followers to take action with a well-written Instagram bio. Whether your Instagram bio includes a call to action depends on your social media or business goals.
Make it easy for your readers to click through to the desired page by including effective calls to action.
Integrate Useful Links
Maximise the potential of your Instagram bio by including useful links here. The only place in your Instagram profile where you can include a link is in the bio.
You can put a link to your website or a blog post in your Instagram bio if you want to direct your followers there. Include a reference to your bio link in Instagram posts and stories to direct viewers there.
Put Hashtags to Good Use!
Brand- or campaign-specific hashtags can be included in an Instagram bio. Consumer-created media consistently ranks among the most viewed online. Provide your target market with memorable hashtags and encourage them to use it whenever they share material mentioning your company or product.
Hashtags can be used in numerous contexts on Instagram.
The #AsSeenOnMe campaign was launched by Asos to encourage user-generated content. Following this, followers uploaded photos of themselves using Asos products and including the hashtag in the captions on Instagram.
Use Emojis to Express Yourself
Use emojis in your Instagram bio for a more engaging and effective marketing strategy. Emojis are a great way to spice up your Instagram bio with some humour and originality.
Substitute emojis for words to make your content more engaging and fun to read.
Here’s an example of an emoji-filled Instagram profile. The two-fingered salute demonstrates that emojis may also serve as summons to action.