The Complete Guide to Facebook Analytics: The Metrics You Should Be Keeping an Eye On

So, you haven’t actually begun utilising Facebook Analytics just yet, have you?

Is it probable that you simply do not comprehend it? The problem could also be that you have no idea what you’re doing and have no idea how to get it up and running.

Using yet another Facebook analytics tool may seem unnecessary to you. You always can rely on Facebook Ads.

Believe us, we get it.

And yet, here’s the catch.

There is a vast opportunity for you to increase the efficacy of your advertisements while simultaneously decreasing or at least optimising the value of your current advertising expenditures that you are failing to take advantage of.

Truth be told, Facebook Analytics will revolutionise the way you run your company.

Facebook Analytics goes beyond Facebook Insights by tracking how News Feed engagement translates to activity on a business’ other digital and physical properties.

It is no longer necessary to use a wide variety of separate analytics tools in order to keep tabs on your Facebook Page, websites, and apps. All of that information is now conveniently located in one place.

What, you still have doubts? This tutorial was written to help you see the value of Facebook Analytics and learn to use it effectively.

Facebook Analytics: What Is It?

In order to get a full picture of how users interact with your Facebook pages, pixels, and apps over time, you should use Facebook Analytics, the updated social media reporting tool.

If you have a Facebook page and a Facebook pixel, you can compare and contrast the audiences of the two.

It’s like having a window into the behaviour of both your Facebook and website visitors at the same time. This is due to the fact that the Facebook Pixel is an integral part of Facebook Analytics.

With Facebook Analytics, advertisers can see how their organic and paid posts are performing across all of their devices and sessions. Easy tracking and reporting means your Facebook advertising can always be getting better.

Differences Between Facebook Insights and Analytics

You’ve probably heard of Facebook Insights, which provides you with a report on how well your Facebook Page is doing in terms of engagement and audience demographics.

While both Facebook Insights and Facebook Analytics are forms of data analysis, they serve very different purposes.

Whereas Facebook Analytics is primarily used for paid ads and is housed within your Facebook ad account, Facebook Insights is only for your page and is housed within your Facebook Page.

The Facebook Pixel and Facebook Analytics work together to collect detailed information about a visitor’s behaviour on your page and website.

You can track the number of people who interacted with your Facebook ad, visited your landing page, and ultimately made a purchase.

Conversely, Facebook Insights is more focused on the specifics of your Facebook Page, such as its reach, post performance, and other metrics.

Introduction to Facebook Insights

Getting Analytics up and running is usually the most challenging part for marketers. But have no fear, because we will show you the ropes and by the end of this guide you will be an expert.

In this respect, you are already ahead of the game if you are making use of Business Manager.

Visit your Business Manager account now to get started. Click Insights under the Analyze & Report menu.

It is important to note that the Facebook Pixel must be installed for your Analytics dashboard to function. With Facebook Pixel, you can see exactly how many people are being directed to your website from Facebook.

You can track the success of your Facebook ads by viewing the actions taken by visitors to your website.

You can use this data to see how involved your visitors are in your site, which is crucial.

You can see how much it costs per lead when you compare the number of leads you get to the total amount you spent on ads on that page. You can also see which of your call-to-action buttons are the most popular with users.

Your shopping cart’s activity can be viewed on the Pixel as well. Do customers abandon their shopping carts or finish making their purchases?

The Facebook Pixel can be accessed via the “Pixels” tab in the Ads Manager. Facebook will guide you through the installation process step-by-step.

Allow the Pixel some time to run after installation. Once that happens, you’ll see your analytics information appear in your dashboard.

Your dashboard’s primary metrics are the total number of new users, the total number of unique users, and the percentage of users who have returned to your site.

Under Growth Metrics, you can view the best traffic sources as well as the number of active users over the past 24 hours.

After making your Pixel, you should also set up your Event Source Group (ESG). You can now view data from every one of your assets (Pages, websites and apps).

Click the corresponding button in the upper right corner to begin creating your event source group.