Instagram is the leading social media network with more than 2 billion monthly active users. When a business uses Instagram, it guarantees a 100% success rate by boosting your followers count. Gain the view of more audiences by publishing regular and quality content.
Instagram optimization is the major phenomenon to increase sales. Get visible on Instagram by increasing your potential followers. Implementing SEO on Instagram brings you permanent development in your online business.
Moreover, Instagram SEO is slightly different then Google SEO. This guide provides you with the perfect SEO tips that boost your Instagram account.
1. Optimize Your Profile
The Instagram algorithm works slightly similar to Google that shows the most relevant profile to the audiences based on their searches. The search results on Instagram depend on the accounts you connect with.
So, optimize your profile by providing the primary keyword on the username, description, and on the bio. If you have a brand name, it is better to assign it as a username for easy identification.
2. Keyword-Rich Captions
Instagram has an explore page where the videos stream according to your interest. If you want your video to take place on the explore page, include hashtags and keywords on the captions. The algorithm on the explore page identifies your account with relevant keywords.
Attractive captions have a higher tendency to attract your target audiences. So, providing captions with the right keywords optimize your video on Instagram search results.
3. Think Hashtags As Keywords
Hashtags play a major role in finding your content on Instagram. Using keywords as hashtags helps to discover your content. Tag your each post with the niche-relevant hashtag and attract the right audiences. Do keyword research and use the keyword as hashtags.
Though Instagram allows you to include 30 hashtags, it is sufficient to use five to six keywords for excellent performance.
4. Encourage Tagging
Boost your visibility on Instagram by increasing account tagging. Encourage your audience to tag your account on their post. Maintain a good relationship with your users and ask them to tag you. Also, retag those posts or provide giveaways to attract them towards your account.
Retag a post on Instagram stories that your audience tag your account. Boost the tagging number to gain the account visibility.
5. No Black-Hat SEO
Since SEO is a long-time but permanent winning technique, it requires great and accurate effort to increase your account visibility on Instagram. Some business people will not wait for the result and they require immediate results. So, they move on the black-hat SEO where you will gain faster results but are temporary.
Black-hat SEO may lead to the loss of authenticity for your business. To keep your business growth permanent, it is better to use the best private blog network backlinks to increase your profile visibility within a short time.
6. Use Alt Text
Instagram has an additional feature to include alternative text on your content. The alt text is used to describe your image in detail. The algorithm reads your image description with a screen reader and helps users to find your content easily. Alt text helps to enhance your account visibility to impaired users.
Though Instagram generates automatic alt text, it is better to edit the alt text by giving unique information about your content. An engaging alt text attracts relevant audiences to your page and increases your potential followers.
7. Analyze & Track Performance
Know the impact of SEO efforts on your Instagram account to measure your success rate. If your Instagram account is a business account, Instagram provides an inbuilt tool to analyze your performance that helps to gain potential growth.
The in-built analysis is a great pathway to find the insights for individual posts. This tool helps to provide reports of competitor analysis and your followers insights to track the performance.