Instagram is one of the most rapidly expanding social media platforms with over 400 million active monthly users posting over 80 million photos and videos every day. It’s also the network that accounts for greatest engagement per post at over 4%, whilst platforms like Facebook and Twitter earn less than 1% engagement.
Given these impressive numbers, it’s no surprise that businesses are flocking to Instagram to tap into its active and engaged user base. Whereas Facebook and Twitter each have 80 percent and 70 percent brand participation, Instagram only has 34 percent.
Nasty Gal – 1.8 million followers
Nasty Gal began its climb to fashion royalty on Myspace (when that was still a thing), so there isn’t a better place to start than with a company that was created via the aid of social media. Nasty Gal, now an established e-commerce company with two physical locations in Los Angeles, initially used social media to monitor industry developments and gauge the interests of its potential customers before expanding into those arenas.
While many other fashion brands have come and gone in the previous several years, Nasty Gal has maintained its position at the top of the social media food chain, particularly on Instagram. Images that embody the spirit of Nasty Gal, a brand known for its daring approach to fashion, work particularly well on the platform. They’re a brand with sass and attitude, and that’s what their audience likes about them.
Six point seven million people are fans of GoPro.
To illustrate, GoPro is a great example of a firm that doesn’t have a very visually appealing or showy product, but the very nature of the photography industry makes it a natural fit for Instagram. In majority of their articles, you don’t see the product at all, but rather the point of view from the camera.
In this way, they are able to showcase their product on Instagram without overtly “advertising” it by stating things like, “Hey, here’s our camera. Get on that right away!
While GoPro is yet another company that seems tailor-made for Instagram, it yet stands for a wide variety of sectors whose products aren’t necessarily the most aesthetically pleasing but nonetheless add to an exciting and visually attractive experience.
Warby Parker – 199,000 followers
Warby Parker is a relatively new brand that has risen rapidly to prominence thanks in large part to its adept use of social media. Warby Parker’s social media following has exploded in the past few years thanks to the company’s inexpensive goods, convenient returns policy, and kind spirit.
The original and user-submitted photographs on their Instagram feed strike an ideal mix between useful and humorous content. In several of their photographs, dogs are wearing their spectacles, so it’s safe to assume they’re not simply a normal member of Corporate America. Some photographs highlight only the glasses themselves to make them the emphasis of the article, as well as settings where you would likely require your spectacles, such as at school or work.
Beyond the items they offer, Warby Parker is also recognised for their “Buy a Pair, Give a Pair” campaign, where they donate a pair of spectacles to someone in need for every pair that is purchased. So far they’ve provided almost one million pairs of glasses, and they’re not stopping there. Utilizing social media sites such as Instagram is a terrific way to get your consumers on board with a cause that is important to your heart, while also adding a more personal touch to your social presence.
FIJI Water – 43,500 followers
For such a simple product, FIJI Water sure makes it seem fancy. Even while the water sector might not seem like it would have much to offer Instagram’s visual focus, the firm absolutely destroys that preconception. Although it might grow dull to stare at pictures of water bottles for too long, FIJI Water’s profile is a great mix of advertising and breathtaking landscapes. The firm stands out from the competition because its water is bottled at the very spot where it originates in a natural aquifer in Fiji, and because the company’s marketing materials feature beautiful photos of clear, blue water and peaceful scenery.
Their Instagram posts depict normal, everyday scenarios in which a bottle of water might be useful, seamlessly integrating the “luxury brand” into the consumer’s routine. Moreover, they promote a healthy lifestyle by showing their water next to wholesome foods and active people. FIJI Water takes advantage of the medical community’s desire to replace high-calorie, high-sugar drinks with water.
Instagram is growing in popularity, but B2B social media marketers are still trying to figure out how to use it effectively. The aforementioned companies represent a wide range of sectors and provide a diverse range of goods and services; nevertheless they have all found success on the network; this fact demonstrates the accessibility of the medium. Having a healthy balance of promotional and non-promotional material is essential, but being true to your brand is paramount.
It’s important to bear in mind that Instagram is a place where people can interact with one another and peek into one another’s lives while crafting the ideal photo or video to share on the network. Instagram users will find what they’re looking for if you can give it a personal touch and make something that doesn’t appear “exciting” at first glance more interesting.