Instagram highlights reels are quickly becoming a popular content type. People in the modern world are more drawn to concise pieces of information. Over 45% of Instagram accounts engage with a single clip at least once a week, per Instagram for Business. That’s a lot of people that could end up buying from your online store.

Here, you’ll learn everything you need to know to start using Instagram reels to promote your online store.

Instagram reels: what are they?

Instagram reels are a type of short video that may be up to a minute long and are meant to be fun and entertaining. You can utilise them in a fun and unique way to interact with your audience. Instagram reels can be a single, seamless video or a compilation of shorter segments. Like Instagram stories, you may add audio and special effects to them. Unlike stories, though, they remain accessible for much longer than 24 hours and can be viewed by anybody, not just your followers.

The Importance of Instagram Reels for Online Stores

Reach

As we discussed before, not only your followers but also the general public will be able to find your reels. They are displayed on your Feed, Reels, Explore, and Company pages. Your brand should not waste this opportunity for exposure.

Participation

not only massive reach, but also serious participation. When compared to other content types, reels have exceptionally high engagement rates. Viewers can become lost in a reel for quite some time. You can like, comment on, and save Instagram highlights to see at a later time.

Intended Readership

This is the best part, finally! Instagram’s powerful algorithm ensures that your videos not only reach a big audience and generate substantial engagement, but also reach the individuals most likely to be interested in your company. Your reel will be promoted to “suggested reels” in the feed and to the “Explore” tab after Instagram’s algorithm analyses the interests, preferences, and search terms of its users. This is a potent strategy for attracting new fans and, eventually, paying clients.

Easy to make

Within the Instagram app, you can use your phone’s camera to immediately begin making videos. There is no prerequisite knowledge or toolset required. This provides a great deal of flexibility in terms of shooting location and cast. And because of this, even your customers will look forward to the encounter. In the following paragraph, we’ll dive into this topic in further depth.

A step-by-step guide on using Instagram stories to promote your online shop

Get to the point, guys! Since Instagram reels are a sort of content, the rules that govern other forms of content also apply to reels. As a result, reels can be used for a wide variety of purposes, including but not limited to: advertising, teaching, information, interaction, and promotion. Learn the ins and outs of using Instagram reels to attract new followers and consumers of all stripes.

Suggestions for eCommerce businesses to use Instagram reels as branding content

You may use Instagram highlights to share your brand’s narrative in an approachable and casual manner. Showcase your company’s culture by filming a short interview with the company’s founder, documenting a typical day at the office or behind-the-scenes production process, or showcasing positive customer feedback and reviews.

Videos are a great method to get your brand’s message through, so it’s important to take your time when choosing the brand’s tone and coming up with inventive ways to create them.

Two-Instagram-Reel-Based Concepts for Educational Content

The goal of educational content, as defined by Shiprocket, is to inform audiences about your company and its values without directly promoting a product or service.

Make informative and entertaining vignettes about your field to solve problems and promote your products in a classy and efficient manner. If you run a clothing shop, for instance, you might pair your wares with videos detailing how to put together stylish outfits for the upcoming winter of 2023. Make videos about nutritious food preparation and lifestyle issues if you want to market healthy fare. Showcase yoga clips if you own an online yoga mat and yoga equipment store.

Ideas for Useful Content on Instagram Reels

Instagram highlights are a great way to showcase your products and educate your audience. Such information may include instructions for use, complementary items, helpful hints, and alternate applications. The beautiful thing about educational material is that it not only helps your current customers but also draws the attention of potential new customers who can see how useful your items are. When making the reel, be sure to include “product tags” with the product’s name so that viewers can readily find it.

Instagram Reel Concepts for Engaging Content

Use reels to interact with your community by responding to frequently asked questions, soliciting feedback on potential new products, asking for testimonials about current offerings and the overall online shopping experience, or just having a nice, casual conversation about something of mutual interest. To further promote your company on Instagram, you can also encourage customers to make highlight reels showcasing how they’ve used your products.
Use reels to introduce new products, demonstrate services, and publicise sales and discounts. A hired “influencer” can help spread the word about your business and its offerings.