Taking Advantage Of The Internet Age With Instagram Ads

The fear of missing out (FOMO) is very real. Psychologists speculate that between 5 and 10 percent of the population may suffer from an addiction to social media. Some studies provide strong evidence that Instagram can make people’s hearts literally soar. If you use the app on a wired machine, you’ll notice a dramatic increase in heart rate. Thus, it is clear that video advertisements on Instagram have a significant impact in the modern era of digital marketing.

For What Reason Should You Use Instagram Videos for Marketing?

Instagram videos receive 38% more likes and comments than photos. Just stop talking already! Today’s brand strategies centre on turning online communities into profitable markets.


First, let’s take a look at some simple numbers. In 2018, Instagram surpassed 1 billion monthly active users. It’s reasonable to assume that this figure has increased significantly since 2019, when the rise of the remote worker became a cultural phenomenon. Probably about as often as you open the fridge door! When a user is bored, needs a distraction, or is sitting on the toilet, they will likely find themselves mindlessly scrolling through the app. Interesting fact: 71% of users are under 35 years old. According to the data, many users have annual incomes between $75,000 and $40,000. Instagram video ads, on the other hand, are seen by a sizable portion of the young adult earning population who are known to be more prone to spontaneous purchases. And, you know, that’s pretty much every marketer’s wildest fantasy!


You can’t buy engagement; it must be earned over time. But Instagram is the ideal setting for interaction to flourish. It’s so popular that 4.2 billion “likes” are generated every single day. And why not Facebook, you may well ask? A picture is worth a thousand words, so that’s the short answer. Instagram’s ability to grab users’ attention in milliseconds is due in large part to the app’s emphasis on visual graphics and video content. Instagram video ads have the potential to do all of these things and more. A marketing snowball could be created from the participation of a single influencer in conjunction with a single piece of captivating content.


Most upper-level managers only look at the numbers when it comes to marketing strategies. Inspiring data: Seventy percent of users seek out brand information on Instagram. Eighty percent of users say the platform was instrumental in making a purchase decision. In addition, one-third of Instagrammers have made a mobile purchase after finding what they were looking for on the app. And if that isn’t enough to convince you, Instagram video ads are an excellent expenditure for attracting new visitors and generating new leads. The platform’s brilliance lies in its capacity for fluid content sharing via mention tags and rebranding across various channels. When you share an Instagram video on WhatsApp, for instance, the recipient can now play it right from the chat window. In this age of ease, such a feature is priceless.

Marketing Your Content

Need a little motivation? See some amazing Instagram video ads in action! Don’t rush into putting on the show just yet. In marketing, as with any other type of content, the first step is to develop a plan. Whatever resonates most strongly with your ideal customer is where you should centre your content strategy. Next, decide what you want the advertisement to accomplish. Keep your mind on one thing at a time; too many plans can ruin the meal.

1. Raise the Number of Sold Items

Instagram video ads come in a wide variety of formats, including demo, explainer, live, augmented reality (AR), and virtual reality (VR). They are primarily concerned with spreading the word about what you have to offer. Explainer videos are the most popular type. They show the viewer how your product solves a problem or satisfies a need. Unboxing and product assembly are just two examples of the types of how-to content that can be included in a demo video, in addition to highlighting the product’s unique selling points. Also, augmented reality (AR) and virtual reality (VR) videos let consumers experience a product rather than just hear about it, especially if you have a sizable marketing budget. Keep in mind that technological barriers could cause them to restrict remarketing efforts.

2. Promoting Recognition of Your Brand

People do not purchase goods and services,” Seth Godin once said. They pay for “relationships, tales, and magic.” Therefore, Instagram video ads centred on brand narratives are essential for spreading brand recognition. Through the application of emotional marketing, they establish a genuine, approachable, and human connection with the customer.

3. Motivating Participation

Live videos, customer testimonials, and events are all great examples of content types that can be used to increase brand engagement. Instagram stories, rather than feeds, are the preferred distribution mechanism for live, on-the-scene videos. It’s easier to connect with viewers and gain their trust when you can talk to them directly in real time. Interviews with subject matter experts are especially valuable in highly specialised fields like healthcare, pharmaceuticals, and engineering. Getting prominent people in your field involved can do wonders for your brand’s visibility and credibility.