If you want to make an impact with your social media postings, a little bit of psychology might go a long way. Take a look at these psychologically-based suggestions for improving your social media presence and connecting with your target demographic.

You’d be wrong to attribute a brand’s social media success to random chance. Since the inception of social media, our favourite companies have been perfecting their strategies. As a matter of fact, the psychological social media techniques companies deploy might make us feel attached to their brand, prompted to share, or motivated to buy. In the end, the foundation of any thriving business is the use of psychological marketing, often known as marketing psychology.

How, therefore, do they manage to pull it off?   Moreover, what do we take away from this? My company, Contentworks, has been doing some research on the topic.

Now you have access to the psychological social media “advice” you’ve been searching for.

Take Charge

Authority is the idea that people will follow the lead of those in positions of power. Authoritative language in social media postings gives the impression that the user is an authority figure. Many advertisements for cosmetics, skincare, and medicine include this type of testimonial.

Learn the ropes of authoritative leadership

Use phrases like professional tip, advise from the experts, or consult the pros.
Include team member names if they are shown (e.g., Mary Smith, Head of Consumer Research, Ph.D.).
Depict the squad in full regalia.
Include evidence in the form of statistics, facts, or references for any statements you make.
The queries the audience has about the product or topic must be answered.

Use the Principles of Color

Statistics show that colour influences purchasing decisions for nearly everyone. We also know that different colours elicit different emotional reactions from people. However, did you realise that many corporations take advantage of this tactic on social media?

Here are the psychological and brand-perceptional ways in which different colours have a role.

Red represents rage, excitement, ardour, and love.
Academic, aristocratic, and lavish all describe the colour purple.
Glee, contentment, and joy are all represented by the colour yellow.
The calming, trustworthy, and dependable qualities of blue
Greenness, ecology, cash, and a fresh beginning
A state of white cleanliness, emptiness, innocence, simplicity, and purity.
Color has the potential to affect how people feel, what they decide, and the messages they receive.

Color Psychology: How to Use It

It’s important to consider the colour of the backdrop when snapping photos for online sharing.
Over forty percent more people look at ads in colour than they do at ads in black and white, according to a recent study.
Choose a colour for your call-to-action buttons. The poorest colours are black, white, and brown, while the best are orange, red, and green. When using a call to action on social media, it is still important to draw attention to the most important messages by emphasising them in the appropriate colour.
Social media viewers can be stopped in their tracks with striking photography. Take a look at the comment on the isolation effect below. Placing your goods dead centre with lots of white space surrounding it is a certain way to grab people’s attention. Remember that the colour purple is associated with wealth and status.
Put your social media followers in the right frame of mind by using colours that reflect the seasons.

Advice for better mental health through social media

Make good use of your FOMO (fear of missing out). Fear of missing out (FOMO) marketing is a very effective strategy on social media. This is how it works roughly:

To instill terror, pick an approach.
Lay forth your rationale.
Boost the sense of urgency and make the resources available.
However, depending on who you’re talking to, invoking terror might backfire. The fear of missing out (FOMO) is becoming true for a growing number of Millennial customers. Applying FOMO strategies to goods like credit cards raises similar concerns. Respectfully utilise your fear of missing out.

Take Advantage of the Influence of Peer Pressure

It’s not a novel idea for marketers to make use of social evidence. The term “social proof” describes itself perfectly. And it’s deceptively effective because it gives the impression that you’re not pushing the sale. Just by demonstrating that other people’s friends have purchased and enjoyed this item, you increase its perceived value. The fact that thousands of satisfied customers either published glowing reviews or made purchases.

“We see a behaviour as more proper in a particular scenario to the degree that we observe others practising it,” Robert Cialdini, author of The Psychology of Persuasion, writes. When we don’t know what to do, we typically seek advice from individuals we look up to, whether they be friends, specialists, celebrities, or others in authority positions.

Just take this one instance of this ‘trick’ in social media psychology as an example:

The use of bought comments and reviews is a common tactic for Instagram marketing. Because of the predictable behaviour pattern, they are not hard to identify. There have been hundreds of inquiries from satisfied customers who want to know more about the product, how they can place further orders, and who have either already purchased the product or would like to because of its positive effects. Brand then swoops in to answer all of those queries.

Managers of social media platforms understand that this does not occur organically. That goes double for lesser-known brands. When people we look up to and respect endorse a product, we take notice. This is social proof. Despite calls for greater openness around sponsored content on Facebook and Instagram, this is still very much a thing.

Social proof: how to utilise it

I won’t give you any tips on how to recruit Kim or purchase comments, though. Let’s examine some genuine strategies for generating social evidence.

Engage your most devoted clients by requesting that they write you glowing social media testimonials. Among the finest examples of social evidence, this is it. Ninety percent of those who read this said that favourable evaluations on the internet influenced their purchasing decisions. Ads can benefit from the inclusion of customer testimonials by demonstrating the company’s track record of satisfied clients.