Specifications For Successful Ads On Social Media

Social Media

While marketers have always had to contend with a dynamic environment, keeping up with the times has become increasingly difficult.

The advent of social media has altered the advertising landscape, with companies increasingly relying on shareable video content to promote their products. However, it is not enough for brands to simply know what kinds of ads to post; they must also consider the appropriate visuals and social media ad formats for the platform they are posting on.

Facebook Video Guidelines

Facebook, which has been around since 2004, is now one of the most popular places online for people to connect and share their lives through photos, videos, and status updates. Advertising on Facebook is popular with businesses because of the platform’s massive user base of over 2.9 billion people every month.

The variety of video formats available on Facebook can be overwhelming for advertisers. Following these guidelines will ensure a successful outcome.

Panorama footage

  • Video resolution is 1280 by 720 pixels.

  • 1200px width requirement minimal.

  • 16:9 aspect ratio; 4GB maximum file size

  • The video formats available are MP4 and MOV.

  • At most, 30 frames per second.

  • There’s a 240-minute cap on video length.

Visualized portraits

  • Specifications: 1280 x 720 for the video.

  • 1200px width requirement minimal.

  • 9:16 aspect ratio

  • Up to 4GB in size, please.

  • The video formats available are MP4 and MOV.

  • No more than 30 frames per second.

  • Limit of 240 minutes for videos.

Brands should upload 1080p videos for the best possible viewership. Brands need to make sure they’re using the correct social media ad formats as the number of advertisers on Facebook continues to rise.

Technical Requirements for Instagram Videos

Instagram’s meteoric rise to prominence began after the introduction of its video feature in 2013. By 2015, advertising on Instagram was one of the most reliable ways to generate rapid returns.

Marketers using Instagram, which is primarily a photo and video sharing platform, need to get their ad campaigns right the first time.

Transmit Video

  • Expect no less than 1080p (1920 x 1080)

  • In terms of horizontal resolution, 1920 is the bare minimum.

  • 16:9 for landscape orientation.

  • There is a 4:5 ratio in the vertical plane.

  • One to one, or a square aspect ratio

  • 4GB is the limit for any file type.

  • Video files should be in MOV or MP4 format.

  • The duration of the videos should be between 3 and 60 seconds.

Carousel Commercials in the form of Videos

  • The bare minimum for image quality is 600 pixels on the smallest side.

  • Optimal picture quality at 1080p

  • A four gigabyte limit applies to file sizes.

  • One to one aspect ratio.

  • Video files in MOV or MP4 format are recommended.

  • There can be anywhere from two to ten videos embedded in a single ad post.

Instagram Reels

In 2020, the social media giants introduced an interesting new feature called Instagram Reels. The short length of videos on TikTok and the ease with which they can be shared make Instagram Reels an ideal platform for content creators to distribute such videos.

  • Resolution of 1080p or higher is suggested.

  • 9:16 aspect ratio

  • It’s a short video, somewhere around 15-30 seconds.

  • MOV and MP4 are the preferred file types.

  • Up to 4GB in size, please.

Specifications for Videos on TikTok

TikTok’s meteoric rise coincided with a need among social media users for a fresh source of diversion and entertainment. The social media platform was an instant hit with the younger demographic, but some ad professionals and marketers have yet to figure out the ins and outs of TikTok’s marketing system.

Luckily, TikTok is well-known for its short and simple-to-create videos, so it shouldn’t be too much of a hassle for content creators to make trendy content. The first thing content creators should keep in mind when thinking about ad specs is that videos should follow the typical mobile phone dimensions, as TikTok is all about making, sharing, and watching videos quickly and easily.

Promotional Content in the TikTok Feed

  • Choose from three different resolutions: 640 x 960, 960 x 540, and 540 x 960.

  • Length to width ratio – 9:16, 1:1, or 16:9

  • Nine to fifteen seconds is the sweet spot.

  • 500 MB is the limit for file sizes.

  • 516 kbps is the bare minimum for bitrates.

  • The following video file formats are supported: MOV, MP4, MPEG, AVI, and 3GP

Organic video on TikTok

  • Resolutions-1920 by 1080.

  • 9:16 aspect ratio

  • Duration: 15-60 seconds.

  • Size limit for files is 287.6MB.

  • MP4 and MOV are both acceptable video file formats.