There’s no denying that TikTok’s profile has grown significantly in recent years.

It was the most popular app of 2020, inspiring millions to make entertaining and informative mini-movies.

There were a lot of companies that saw the potential in the new social network and started using it to reach their customers right away.

Some people aren’t aware of how to use the platform for advertising, while others have only recently begun to discover the many ways in which it can benefit them.

For that reason, especially if you’re just getting started with TikTok, we’ve put together this primer to show you how to incorporate it into your social media marketing strategy.

Why Should Businesses Use TikTok for Promotional Purposes?

Your company stands to gain a lot from adopting a digital marketing strategy.

After all, if you aren’t getting a good return on investment (ROI), then what’s the point?

Fortunately, TikTok is more than just a fantastic platform for content creation; it also provides a means for businesses to advertise their wares.

Let’s examine the advantages of this medium for marketers and business owners.

More People Will Know About Your Brand

Unfortunately, brand awareness is one of those elusive metrics that every company strives for.

You can reach a large number of people who are potentially interested in your brand through social media.

TikTok is no different; if you can come up with interesting content that people will want to watch, you have a great chance of making it viral.

Improves the effectiveness of video advertising

Sharing articles and pictures on social media platforms like Facebook and Instagram is a great way to get the word out about your business, but what about videos?

While these videos are shareable on most social media sites, one major benefit of using TikTok is that it exclusively allows video posts.

Social media video content is more exciting and interesting than still images because of the incorporation of sound and movement, both of which can appeal to viewers’ sense of humour and other emotions.

Fosters a sense of belonging and community.

One of the most significant features of TikTok is the ability to build a dedicated fan base.

Communities, which are an integral part of digital PR, are invaluable to businesses because they are essential to building brand loyalty and a solid online presence.

In addition, you can interact with the people who make up your community, learn their thoughts and feelings, inspire them to spread their love for you, and much more.

Increased exposure through organic channels

Is there something special that you can tell me about that makes TikTok stand out?

An algorithm for it.

If you’ve used the TikTok app for any length of time, you’re probably shocked by the number of views a single video can get; these are numbers that other social networks can only hope to achieve.

First of all, the endless scrolling format of TikTok is great for video views because it makes it simple to navigate the platform.

Four Ways to Promote Your Videos on TikTok

To help you get ideas for your next TikTok marketing campaign, we’ll provide real-world examples for each technique.

Put out high-quality videos on TikTok

As expected, the first method is to share outstanding videos on the video sharing platform TikTok.

There are already a lot of businesses and content creators on the platform, so to stand out you need to make something truly unique and interesting.

Always keep your audience in mind.

Is there anything popular or a current TikTok challenge that you know of?

There most certainly are, and you should think about how to cleverly incorporate them into the products and services your company provides.

Promote Your Business on TikTok

Brands with a social media presence have always benefited greatly from sponsored content.

TikTok may be gaining an advantage over rival platforms despite the fact that it did not implement this feature first.

For instance, many businesses have suffered greatly as a result of the recent pandemic and have reduced their advertising budgets as a result.

Thus, with the exception of TikTok, the trend of sponsored content on social media platforms declined.

TikTok influencer marketing

Advertisers have been using influencers for quite some time.

It’s an approach that’s been shown to work and can be used across different social media sites.

TikTok is a great platform to collaborate with influential users to increase brand awareness and product sales.

It’s exciting, imaginative, and mobile-friendly, so you can easily distribute your content with the aid of a large pool of creators capable of meeting the requirements of any brand.

Hold contests, giveaways, and hashtag challenges

Hashtag competitions and freebies are at the heart of this particular application of TikTok in the business world.

We’ve already established that branded hashtags are a fantastic incentive for participation in giveaways and contests.

The more people who participate in your giveaway in exchange for the opportunity to create their own content, the more eyeballs will be on your brand.

Conclusion

That wraps up our comprehensive guide to marketing on TikTok; we hope you found it helpful and entertaining.

Come back here for more guidance before launching your TikTok campaign, especially if you’re just getting started with the platform.

Don’t wait to schedule a demo with us if you’re ready to take your TikTok marketing to the next level with a reliable platform.