Dantley Davis, Twitter’s chief design officer, defended the novelty of the idea by telling WSJ that they first considered introducing Spaces in 2019. The only thing that Clubhouse did was confirm their suspicions that this was something that others had considered.

When asked, “What are Twitter Spaces?”

Strictly speaking, it’s just Twitter’s audio version of a social network. As of right now, you may try it out on the beta versions of the Twitter app for iOS and Android. There is an eventual plan to implement Spaces in browsers.

It’s like a cross between a podcast, a conference, and a radio, with the emphasis on both speaking and listening. In these real-time audio rooms, anybody may join in on any topic at all and talk to anyone they choose. That’s why it’s useful for natural communication in groups to have this functionality.

Your meeting was not recorded. Nevertheless the conversation can be downloaded by the Space host who initiated it. A user may only get the transcript via download. The goal of Twitter Spaces is to facilitate casual, obligation-free conversation.

Just a fraction of Twitter’s total user base (out of 322.4 million) is now taking use of the “early adopter” experience.   For the time being, Android users can enter a Space and communicate with one another. 

Where can I find the instructions for joining other people’s Twitter Spaces?

Twitter’s “Spaces” provide a “Clubhouse” atmosphere for all users. First of all, you may join Spaces without an invitation. The second is that it is compatible with Android devices, which is something that “Clubhouse” has not yet found out.

Live Spaces can be discovered and joined based on the people you are currently following. If you want to see how your Fleets are doing, open the main Twitter tab. It’s like Instagram Stories, actually.

The best way to kick off your Twitter page.

If you’re lucky enough to have full access to a Twitter app, you can access the new Spaces symbol by pressing the feather button. You may also open a live chat by tapping your profile picture in Fleets, swiping to the right, and selecting Spaces. All done!

To what end does this instrument serve businesses?

As I searched “Spaces,” I came across millions of results that had talks devoted to every topic under the sun. Conversations about business are unusual. Once the rest of Twitter’s users get access to the feature, I expect things to shift. This is the moment to launch a successful campaign, after all!

Some suggestions for promoting your company using Spaces:

Get your Twitter account more followers from unexpected sources.

People in a social audio network are looking for their people, or a community of individuals who share their interests and values. The primary idea behind Spaces is “how I can help people.” Consider it a barometer for how receptive your audience will be.

That’s why you shouldn’t go to Space just to make a sale; instead, focus on adding value. Share hilarious anecdotes and dish out helpful hints on navigating your chosen job. You’ll get followers who want to learn from you because of your expert status and your ability as a communicator.

Describe the latest upgrades to your offering.

Places may serve as a form of infomercial or presentation for brands. Capitalize on the fact that social audio is all the rage right now to introduce potential customers to the benefits of your product or service without interrupting them with ads.

Responses from Spaces users are instantaneous. Encourage others to relate their stories and discuss their thoughts. Your audience will respect you more for showing them this level of confidence, and they will associate those warm feelings with your company.

Obviously, you can put these quick evaluations to use in the quest to better your goods.

Bring up hot subjects in your field and start a debate.

If you want to utilise Spaces for business, one idea is to start a conversation about some recent developments in your field. Why should I care? This sort of interaction establishes your organisation as an innovator, which is great for PR. Your Twitter credibility will also increase as a result.

Also, businesspeople are drawn to serious discussions. Finding new business connections and clients is easy with Spaces for B2B companies.

Plan an in-person corporate meeting

Last year, we all learned to utilise Zoom for our meetings and webinars. As a result, some people started to actively dislike these contactless occasions. Social audio is a great alternative to traditional “talking heads” and “share your screen” meetings.

Starting a Spot on Twitter is free of charge and may be done at any moment. Make it the location of your next webinar. Anyone may now join your Space while commuting, working out, or even doing chores around the house, all because there is no video format requirement.

Choose a tone appropriate for persuading leaders.

The tweets you create for your own Twitter Space are very introspective. As the host, you get to decide who gets to talk and when the conversation is over. Because of this, it is the most common method of self-expression. Thankfully, there’s a sizable community of blog readers.

Locate Twitter users whose followers match your ideal customer profile. Several potential partnerships with them can be conceived. As an illustration, you might have a firm expert attend the next Space as a guest of an influential person in your industry. In addition, you may provide branded merchandise as prizes in a sweepstakes. Try new things and you’ll make progress.

Is there a secret to successfully managing a crowded Space?

Plan your approach on this social audio platform before launching a Space. Use a social listening tool like Awario to test the waters.

In order to succeed, you must first identify your target demographic, current trends, and interesting speakers.